Image is everything, social media can earn you million or lose you the same. Tiger Woods lost sponsors and millions after his affair. But what the absolute f!*k does Matt Kuchar think he is doing. The softly spoken shy guy who doesn't swear ( gosh darn it) clean living, all american family guy, is a charlatan a complete fraud. What he done with his caddy is proof that he lacks real compassion, asking for a second and third ruling is again morally wrong.